Donald Trump launched a series of aggressive attacks against Kamala Harris during the 2024 U.S. presidential election, aiming to undermine her candidacy and appeal to his conservative base. His rhetoric was marked by personal insults, racial insinuations, and exaggerated claims about her policies.
At campaign rallies, Trump labeled Harris as the “most incompetent, unpopular, and far-left vice president in American history.” He frequently mispronounced her name, calling her “Ka-MAH-la,” and referred to her as “mentally disabled” and “a shit vice president” . These remarks were widely seen as attempts to belittle her and cast doubt on her qualifications.
Trump also questioned Harris’s racial identity, suggesting she had only recently embraced her Black heritage. In a July 2024 interview, he claimed she had always identified as Indian until she “happened to turn Black” . Such comments were interpreted as racially insensitive and aimed at sowing confusion about her identity.
On policy issues, Trump accused Harris of being a radical liberal. He falsely claimed she supported late-term abortions and advocated for defunding the police . These assertions were part of his broader strategy to portray her as out of touch with mainstream American values.
In his speeches, Trump often linked Harris to the Biden administration’s immigration policies, 
Trump’s campaign also deployed a controversial ad featuring Harris discussing gender-affirming surgery for prisoners, with the tagline “Kamala is for they/them, President Trump is for you.” The ad aired over 30,000 times in swing states and was credited with shifting the race 2.7 percentage points in Trump’s favor .
Throughout the campaign, Trump intensified his attacks on Harris, calling her “evil,” “sick,” and “unhinged,” and warning that if she became president, “the American dream is dead” . These remarks were part of his strategy to galvanize his base by portraying Harris as a threat to American values.
In the aftermath of the election, former President Joe Biden expressed disappointment over Harris’s loss, attributing it to sexist attacks from critics, particularly Republicans. Biden emphasized that Harris was highly qualified but cited voter apathy and sexism as key factors in her defeat.
Trump’s campaign tactics were widely criticized for their divisiveness and reliance on personal attacks. However, they were also credited with energizing his supporters and contributing to his electoral success.