Simone Biles signing a $96 million contract with Under Armour. However, here are some key points about Simone Biles and her sponsorships:
– *Simone Biles’ Olympic Success*: Simone Biles has won another gold medal at the 2024 Paris Olympics, this time in the women’s gymnastics all-around final. It’s her second gold medal of these Games, sixth gold overall and ninth total medal, extending her record of most Olympic medals by an American gymnast.
– *Under Armour Sponsorship*: Under Armour has been consistently focusing on female testimonials for some time now. The US company launched its first global advertising campaign aimed specifically at women back in 2014. However, I couldn’t find any information on Simone Biles signing a contract with Under Armour.
– *Female Sports Sponsorship*: Sponsorship in women’s sport pays off sevenfold. According to one study, for every dollar spent by a corporate sponsor in women’s sports, more than seven dollars in “customer value is generated for that organization.” Some sponsors of the Ladies Professional Golf Association (LPGA) reported a return of up to 400 percent of the media value of their investment.
– *Gap’s Premium Performance Lifestyle Brand*: Gap’s premium performance lifestyle brand from the USA is relying on Simone Biles as a brand ambassador for its “Power of She” platform to support athletic women and girls. The campaign also features Katie Ledecky.
